An online avatar of media, which has all the following characteristics,
1) Participatory content creation. ie, both the media and user community engage in building content.
2) Openess with minor exceptions. ie, rate, comment, blog on all content with moderation only to weed out un-civil acts.
3) Conversation style content delivery. ie, with participation, views are built on a conversation and not just the root content built, by the media or the user community.
4)Common interest communities. ie, slowly like minded people for communities within communities and based on their strenght make content of their preference dominant in the community.
5) Integrating various content types. Content is not only text, but also, image, audio, video and all possible combinations of the basic content types.
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